Sunday, 19 May 2013

essay

 




hands



 

audience

Analyse one of your coursework productions in relations to the concept of audience

I will be applying the audience theories to my A2 coursework piece a music video. Our target audience for midnight wanderer was 16-20 year olds of the indie rock sub-genre both men and women. The storyline applied to both men and women as there was a love story for the women and for the men there was a clear storyline in which there was a shoot out a typical scene in any western. We chose the western to base our storyline on as the name midnight wanderer influenced us.

Hartley's theory of needing a target audience to be able to create a project can be applied to our work because if we didn't have a audience base in mind for the song and video we wouldn't of been able to plan and develop our idea to this specific group and it would be too open and confusing about the audience we were targeting with the music and video.

Ien Ang suggests that audiences are become to diversity this can be applied to our work as we had to use a sub-genre of music indie rock to be able to get a wide audience base that could both relate and enjoy the video.

Monday, 13 May 2013

Representation

analyse media representation in one of your coursework production

The media product I will be analysing in this will be my AS thriller. Representations of women, men and society can be applied to my work.

Vergers 'men act women appear' theory is challenged in my thriller as both main characters are women and in the opening we only see the man to appear on a picture. Although Gauntlett theory says there are questions about the feminine identity as the main character of the protagonist is a women and looks feminine but acts masculine in multiple ways, such as her strength conforms to Vergers theory. That women have to become masculine in be able to act and move the story along.
this goes against the general stereotype of women we see in most other films as they are just there to be looked at for the 'male gaze'.

Walter Lippmann's theory of needing both binary opposites to create a story that makes sense can be applied as I have the good guy and the bad guy although this is unclear at the beginning to the audience but the story unravels within the film of who's who, this would make the audience want to keep watching to find out more about the characters and there backgrounds.

Chandlers theory of representation of society is constructed and created as hyper real can been seen in the thriller as the car hits the actress although in real life it was staged.

Overall my thriller is not conforming to the typical stereotypes as the main characters are both women and this is not very common within the industry and they are not portrayed as being the sex object just there for the male gaze.

genre

Analyse one of your coursework productions in relations to genre

Genre is there to help to identify media texts in to categories. Lots of genre now have sub-genres, I decided to make a psychological thriller for my AS film opening coursework. As I chose my genre it allowed me to research and find out the nessecary codes and conventions to use to make it look like a typical thriller.

In the opening it needed to be clear that it was a thriller film to do this I followed the necessary codes and conventions conforming to jason mittells theory of them being necessary to be able to categories the film in to a certain genre. As we had to research the many conventions of a thriller we knew we had to include a isolated and dark location where the story started to creating suspense and mystery to the charcters and storyline for it to be convincing.

Steve Neal statement that 'genre is a reptition with an underlying pattern of variations' and that genres have developed over time in to sub-genres can be applied her as the thriller opening is a psychological thriller as it plays with people minds about who is in the right and who is in the wrong although there is a sense of overlapping of other sub-genres such as mystery which are giving to the characters during the opening.

Rick Atlmans theory of the set of pleasures a film can give the audience can definitely be applied to the thriller opening as it would give the audience a intellectual pleasure as at the being it is unclear about who the characters are there motives leaving the audience to make the inital judgement on the charcaters. There will be a sense of emotional pleasure for some of the audience who have experienced being cheated on before as this is the main plot to the story. As well as the viewers being shocked by the initial event of the car crash and the opening sequence giving the audience a visceral pleasure. These will leave the audience with questions of which they will want to carry on watching the film to have the answered.

 Metz' stages of transformation of genres there is experimental stage, classic stage, parody stage and deconstruction stage can be applied to my work as I created this during the point in time when the thriller genre was big within the film industry. But within the upcoming years it is most likly to evolve again and adapt to the next audience demand. So although at the moment my opening would be conisdered to be in the classic stage, in time it will ve considered to may be considered to be a parody of other thriller films around at the time.

narrative

apply theories of narrative to one of your coursework productions

The coursework piece I will be applying the theories too is A2 my performance/narrative music video 'midnight wanderer'. The narrative of the story is put in between the performance parts during the song to keep the audiences attentions to get to understand the image of the band and the story. The story in the video is told via a linear narrative, with the equlibruim starting with the bar scene where the good cowboy enters another cowboys territory, with the disequilibrium coming at the bar where a fight breaks out before they get thrown out on to the street, which leads us to the new equilibrium a fight out scene where the good cowboy leaves with the girl.

Propps 8 character theory can be applied to my music video as we have the typical villain who is the bad cowboy, the false hero which is the good cowboy (he's the false hero as he is the one who has come in to the bad guy territory) and the princess which is the barmaid who is the reward for the winner of the shoot out at the end of the video. These three characters can also have kate domaille love triangle theory be applied to them as there is a clear love triangle between the good and bad cowboys and the barmaid as she will go with the winner showing she must equally like them both.

Pam cooks cause and effect theory can be applied to music video as the main cause is the good cowboy enters the bad cowboys territory The cause is the good cowboy at the bar seeing to be hitting on the barmaid (the bad cowboys girl) which then leads to the fight to break out leading to the shoot out.

Claude Levi Strauss theory of binary opposites can be applied to the music video as we witness the battle of the good guy verse the bad guy a typical piece of any storyline. This is the basis of the storyline if we only had one it wouldn't work that's why we need both to have a conflict and narrative to the video among the performance parts.

The narrative techniques of the characters, sequence, and cause and effect is clearly shown in the video and easy for the audience to understand and possibly relate to.

Sunday, 5 May 2013

genre theorists

representation

modernistic - reality not heightened in any way

berger - "men act women appear" for and against
victim appears, women act
walter lippmann - 'a shortcut or ordering process' (stereotypes)
good and evil feminine and masculine 
gauntlett - identity is complicated artists play with the idea in society
feminine identity looks like a women but acts like a man 

chandler - representation construction of reality (hyper-reality)
the car hitting the actress is not real

Monday, 29 April 2013

postmodern audience theories - style over substance

In terms of ideas, has cultural material become more simplistic and superficial, and audiences are no longer so concerned with the process of understanding a text. 


Monday, 22 April 2013

creativity

Do you think you were creative or not throughout your coursework?
The most creative part of my a2 coursework is the camera shots such as the ones where the cowboys are at the bar, with the shot glass sliding down to them. Other shots which are creativity such as the camera looking through the bottle. the cowboy theme helps to create an image for the band of masculine and powerful.
In my AS coursework one of the most creative things is the font we used for the title sequence the writing resembles a ransom note which is a key feature to the narrative in our thriller opening.

Did the technology enhance your creativity or not?
the technology we used allowed us to be more creativity as it gave us the opportunity to use applications such as Final Cut Pro which allowed us to add different effects to the video such as sepia which gave us extra effects. without  the technology we had we wouldn't of been able to create a music video.

What ideas did you communicate and what stylistic techniques did you use? how did it relate to your interests/vision of identity? meaning
for both the AS and A2 course work we had a female target audience. In A2 the cowboys are having a shoot out at the end over a girl before they leave of into the sunset, at the beginning the cowboy arrives on a motorbike a metaphor for his horse in modern times.

In my AS coursework one of the most creative things is the font we used for the title sequence the writing resembles a ransom note which is a key feature to the narrative in our thriller opening.


Was this original or did you add something extra to an original media text?
intertextual references

Would you take any creative skills into future projects or have you been influenced to engage these skills in any other projects?

"The making of the new and rearranging of the old"


Sunday, 21 April 2013

essay


Explain why 2 different media forms are considered postmodern

Modernism is considered to be the early 20th century in which there was a belief in progress. There was clear structure and order to society, where people was inspired by science and technology and people has faith in ideas and grand narratives. Postmodernism is the time period after or anti modernism. In postmodernism the stricture and order of modernism has been abandoned, society is now largely pessimistic and dystopian and there is now no belief in progress.

Lyotards views on structures in the world has mostly been abandoned or collapsed. In the film Wreck It Ralph boundaries between structures are being collapsed such as the genre barriers of the games within the film. Wreck it Ralph quite clearly has a beginning, middle and a happy ending a very modernistic take on things. Ralph is seen to move from his own retro 80's game, to the action packed hero's duty, to the girly sugar rush game. The gender barriers are collapsed as the sergeant in heros duty is a women, programmed with the most triadic back story breaking the stereotype of the modernism woman as she is the hero and the leader of the team as they take on each challenge. The boundaries between good and bad has been challenged in this film as Ralph is a bad guy in his game now seeking to be seen as a good guy. The film itself is a Disney film aimed at young children by it also appealed to the children parents as a audience as they have brought back characters from the 80's creating nostalgia of their childhoods. Black Mirror '15 Million Merits' is a very dystopian TV series its gives people a view of what may happen in the future giving them something to think about. The guy in this episode Bing sells out at the end by trading his life in a isolated box, to a isolated home. This is not a happy ending as nothing is resolved the problem is just displaced, Bing is now a object on the TV for others to watch and all his words have no meaning to others he is just an entertainment figure. The boundary between real and hyper real is challenge as the fruit is a 2d image until purchase and it drops out of the machine as a real piece of fruit. The main difference in Lyotards terms between Wreck It Ralph and Black Mirror is that one is very modernistic and the other is very postmodern.

Jamesons point about 'culture eating itself' is quite clearly shown in Wreck It Ralph as they bring back characters from other films and games such as pacman, speadfreaks, papa smurf and sonic. Wreck it Ralph's game in the film is created in a 8 bit style which was around in the 80's.This will create nostalgia for the older generation who remember these characters and games from their childhood, creating a wider audience for the Disney film blurring the boundaries between adult and childhood. As there is now nothing new to create people now days have to bricolage the old and the new to create something new. This is why they have brought back old characters and by using intertextuality to bring part of the real world in to the hyper real film world of Wreck It Ralph like Grand Central station. Black Mirror is very dystopian and has intertextual references to social networking sites as well as shows such as X Factor. This shows how what we use today can shape our future for the worse as in black mirror the only way they communicate is through social networking. Both of these medias merge parts of society together to create a new meaning for things.

Baudrillard and Dubord ideas are to do with simulacra and simulations both of the media texts I am looking at do this. Wreck It Ralph is set in a animated world where even the humans are animated. They have created a whole new world in animation on a computer where Ralph is created in a 8 bit form. Where as in Black Mirror all the people have there own simulated avatar of themselves which they can dress. They are surrounded by simulations and there is a question to what real and whats hyper real. When Bing takes the girl to audition for 'hot shots' style over substance is used as the girl is chosen down to the way she looks from the waiting room this shows that the room is under surveillance which they watch contestants enter and which ones will go on stage. She is also given a job for her looks and takes away her dream of being a singer as she is better looking then she sounds. Both media texts use simulations in different ways but both have style over substance taking things as face value.

Wreck It Ralph is all about the past where as Black Mirror is about the future. Ralph has a traditional happy ending where as Black Mirror doesn't and is deliberately postmodern showing us a possibility of the future which could be said to be a grand narrative by with the dystianpian themes its more a idea then a theory to the audience.

As now days it is hard to tell the difference between real and hyper real in the future it can only get worse with people relying more on technology then ever before. I think that the other major change will be to do with cinema experiences, in a way that the audience is more involved. The audience will be able to change parts of the film as it happen by choosing the scenes as they go along effecting how the story will pan out and the people who are involved.

Friday, 12 April 2013

task 4


15 Million Merits lacks a grand narrative as it has no happy ending as the guy does not get the girl or saves the population he just saves himself from the cycling for work and now has become an entertainment feature, this shows that in black mirror even emotions dont stand for anything something as serious as his speech has been turn in to a worthless tv show, showing that the future is bleak where people cant tell the difference between the truth and what is false/lies

task 5

1.


2.


3.



4.

simulation

lack of belief in progess

cultural recycling
5. nicki minaj super bass - https://www.youtube.com/watch?v=4JipHEz53sU
6. similarities between nicki manij and wreck it ralph - hyper real, breaking boundaries
differences between the two grand narrative

7.

8.
more animated

9.
computers and humans combine

task 3

15 Million Merits - Intertextual References
Sims
Call of duty
X factor
Pornography
The gym
Social Networking

task 2


task 1



Sunday, 17 March 2013

wreck it ralph

clip 4 - wrek it ralph
Intertextual references in this clip are:
- papa smurf (bears papa)
- charlie and the chocolate factory (the factory)
- nintendo (the lock to the inside of the games core)
- marion kart (the mini game)
- alice in wonderland, mad hatta (king candy)
theses would create nostalgia for the audience both young and old

this clip contains self-reflexivity the characters no they are animations, such as when king candy goes into the core of the game
hyper reality - animations have feelings to, fix it felix in love (blushes) woman solider has feelings and memories of bad times associated with the words one dinamite girl

boundaries which are broken include
- genre boundaries the women are in control telling the men what to do
- age boundaries venelopy sounds like a adult in the way she speaks to ralph
- genre structures war hero and fix it felix in girly racing game (jumping games)

Weck It Ralph is postmodern because it is bring characters back from the 80's/90's creating nostaligia. They
bring the old games back to life by combining the most memorable characters and makeing them a new family and identity within this film giving them new meanings and things they relate to.The film breaks boundaries/structures of what is difference between adults and children as well as genres and the identity of the good guy and bad guy. this shows that Wreck is Ralph is postmodern as it is not keeping to the modernisms structures and breaking their boundaries.

Modernism
Post-modern
Inspired by technology (animation)
Order (hierarchy)
Breaks boundaries/structures
Intertextual references from the old
Nothings now new it is all rehashed
Cultural recycling
Retro
No faith in theories
Stereotypes changes (girls playing games/heros duty)



tron



 Tron 1982
Is made up of computer graphics, which gives the feel of a computer games. The main intereference is battlezone created by atria in 1980. From this game Tron borrowed tghis style, presenting stark, glowing linear graphics.

Sunday, 10 March 2013

nicki minaj

When styling nicki minaj my stylistic decision was to try and make her look more normal/natural but still keeping some of her iconic features such as the coloured hair and the change of eye colour I think if nicki minaj looke dlike this it would be easier for her fans to connect with her.
I then dresse her up in something i thought she would wear out in public to catch peoples attention

lady gaga


In ladys Gagas music video paparazzi she references things such as the white house at the beginning showing how rich and powerful she is in this society. As well as having her face on the American dollar and on newspapers showing she is famous. The parts were she is captured on camera can show the downside of fame as she has no privacy even in her own home. The beginning and end of the music video reference old Hollywood film with the characters introduced and the credits at the end, parts contain sub-titles which reminded me of a french film. Other intertextual references I saw were to Minnie mouse showing her vulnerability after the accident, the red lips of the rolling stones, and the back drop of the spiral which refers to vertigo by Hitchcock. As well as costumes choices which resemble the tin man from the wizard of oz and the hair styles form the Grinch.


In lady gagas and beyonces music video teleophone the first intertextual reference is to a jail, and the writing which resembles pulp fictions logo. In the video beyonces wears the same minnie mouses glasses that lady gaga did in the paparazzi video and lady gaga refernces herself in the jail mug shots at the end. The costumes of both ladys reference the amrican flad as well as beyonce resmebling a cowgirl at parts.When in the kitchen cooking lady gaga has intertextual references to cooking shows and the car is the same car from kill bill. As well as at the end it resembles a hollywood film by having the credits and the title at the beginning.


Lady gagas video paparazzi is hyper-real for the reason she uses her face on the money and that her house resembles the white house showing the audience how she is a leader of her little monsters. The video is a parody of the press by also using self reflextivity. The costume choices reflect the possiblitly of humans and metal combining showing a dystopian future. she uses minnie mouse which could show a sense of innocence in her as well as brings nostalia to people. she refernces hitcock with psychological and horro aspects, using the idea of the blond leading lady "the golden age" of hollywood, the video itself also blurs the lines between reality and fiction.
Ladys gagas music is nothing new it is the same thing as anyone else but the way she dresses is the way people recongise her and remember her for such as the meat dress 'style over substance'. throughout her videos she includes lots of different intertextual references. lady gaga also uses pastiche to homage films made by hitchocock and tarantino. Also showing there is no bad taste everything deserves an outing. lady gaga uses irony and playfulness in her videos by using self referentiality in her videos, making her and her videos postmodern.

Sunday, 24 February 2013

case study

'explain why your case study is postmodern, analysing hpw it constructs meaning through its post modern features'

The simpsons
an animated show like the simpsons is a post modern, the show is hyper real and contains many inter textual references to other shows, celebritys and films.
The simpsons like the 'extras' take inspirations from the people and society, creating a sort of parody in a tongue and cheek way to make the audience laugh. Each of the simpsons episodes have a different message or story to protray and none are connected. The simpsons pulls in a load of different audiences such as multiple age groups, both genders and may ethinicities. Some of the intertexual references there has been in the simpsons include famous people like simon cowell, presidents, JFK as well as references to films such as
Harry Potter, Wall-E, batman and spiderman as well as the ten commandments.

They focus episodes on different things that is happening in the realworld making them hyper real such as gay marriage, drinking and drugs, bullying. The episodes sometimes take non liner narrative and parts of the story line have nothing to do with the main focus of that persific episode. They also do special hoilday episodes such as a halloween special where multiple little stories are told by each of the main charcaters from their prespective. The simpsons are seen to be the traditional nuclear family although you see them go through problems.

12 Questions

What does Post Modernism suggest abou the value of high art (eg opera) and popular culture (eg TV)?
It suggests that anything can be art and deserve to reach an audience, as well as stating there is nothing new to produce or distrubute.

What does Post Modernism suggest about the ideas of truth or reality - how is this linke dto media?
Nowdays there is no clear disctinction between media and reality. The population now live in a state of simulacrum where society defined by images and representations.

Who were the two big thinkers and what concept do their theories share?
Jean-Francois Lyotard and Jean Baudrillard
both share the same idea that media texts make visible and challenge ideas of truth and reality

Give an example of 3 'grand naratives' or 'meta narratives' ?
religion
theorists - marxism

What signiificant about disneyland and simulacrum?
Disneyland is Hyper real the stories where made up and now people are bring them to life, a phsyical space but in a fictional representational world

How is out understanding of the events like 9/11 hyper real?
9/11 was highly televised, the scene recorded my many passers by (who created this media) was replayed multi time and changed such as being played in slow motion. the wide show of this event on media had an impact on other parts of the countries economy

What is signifcant about the matrix as an example of baudrillards ideas of simulation and hyper reality?
the character Neo is seen to be reading Baudrillards book (simulation and simulacra) which may of influenced the producers, the matrix could be seen to be a cinematic protray of baudrillards postmodern theory

What are the post modern elements of the mighty boosh?
the mighty boosh contains an electric mix of conventions, influences and genre traits, there are lots of inter textual references and parody within. this show demands the audience to have a more active response

What are the post modern elements of extras?
extras uses a self reflesive approach where they take traits and characteristis of everyday people and deconstructs them into a parody. a self reflexsive hyper reality.

Why is grand theft auto post modern?
grand theft auto is set on reality creating a hyper realuity where the audience can have new experiences

Why is the cadburys gorillas ad post modern?
the cadurys gorilla is seen to be playign the drums to a phil collins song having no connection to chocolate. therefore departing the advertising from the product itself, instead creating a sense of gulity pleasure, basic desire, primal instinct towards chocolate despite culture pressure to eat healthly

What does flow and immersion mean?
immersion - how much imagination someone puts in
flow - someone participating in an activity incresing pleasure and achieveable challenges while providing regular feedback

Matching Terminology


Postmodern
C - the semotic landscape of a society dominated by consumer culture and information technology

Post-modernity
E - a historical period in western culture after the second world in which socitey became dominated by information technology

Parody
a - to copy something in a humerous and tongue and cheek way

Pastiche
H - to copy something without humour, irony or anything else that communicates difference

Hyper-reality
K- the collaspe of the disctintion between the real and simulated

Consumer culture
b - a culture and society inw hich individuals and collective identity is constructed in material acts of econmic exchange e.g shopping

Simulacrum
D - a copy without an orginal

Cultural capital
F - the knowledge and information that informs peoples cultural consumption in a post-modern society

Signifier and the signified
G- the basic units of semiotic anyalsis

 Multi-accentuality
L - the way in which meaning changes according to context and over time

Ideology
J -a system of beliefs and ideas

Hegemony
I - the dominant way of thinking about socitey and culture enforced by the ruling class