audience

Analyse one of your coursework productions in relations to the concept of audience

I will be applying the audience theories to my A2 coursework piece a music video. Our target audience for midnight wanderer was 16-20 year olds of the indie rock sub-genre both men and women. The storyline applied to both men and women as there was a love story for the women and for the men there was a clear storyline in which there was a shoot out a typical scene in any western. We chose the western to base our storyline on as the name midnight wanderer influenced us.

Hartley's theory of needing a target audience to be able to create a project can be applied to our work because if we didn't have a audience base in mind for the song and video we wouldn't of been able to plan and develop our idea to this specific group and it would be too open and confusing about the audience we were targeting with the music and video.

Ien Ang suggests that audiences are become to diversity this can be applied to our work as we had to use a sub-genre of music indie rock to be able to get a wide audience base that could both relate and enjoy the video.